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Research papers

How to communicate with the older age segment

Life cycle theory is a key element in the practice of advertising and marketing. Over recent years, the emphasis has been on the young, particularly the YUPPIE. Today the emphasis is being redressed because YUPPIES mature and turn into w hat? In 1988...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Bernard C. Bennett, David Bergg
June 15, 1989
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Citation

Bennett and Bergg (1989a, June 15). How to communicate with the older age segment. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-communicate-with-the-older-age-segment